About us

Welcome to Nehoa
Nehoa is a trusted luxury watch buyer built on relationships, transparency, and respect for every client we serve. From our home in the the Blue Ridge Mountains, we work with collectors and private owners across the country, offering fair, market-driven pricing and a smooth, stress-free selling experience.
Each year, we help thousands of clients confidently sell their timepieces through clear communication, fast payments, and a genuine commitment to doing business the right way.

The Nehoa Story
From the Road to Nehoa
Nehoa started with one clear goal: to make selling a luxury watch simple, worry-free, and fair — while helping people get what their watch is truly worth.
Where It All Started
They knew their watches were valuable, but the offers they were receiving were consistently low. The only way to try for a better price was to sell privately — a process that takes time, involves risk, and often leads to more stress than success. Many tried, few were satisfied, and most walked away feeling burned out or disappointed.
Working closely with pawn shops and retail stores made one thing very clear: it wasn’t bad intentions — it was a broken system. Most shops simply don’t have the network or buyers to place a high-end watch quickly, which forces them to offer far below market value just to protect themselves.
That realization changed everything.
The Moment It Clicked
The idea was simple:
Top-dollar offers, honest communication, and none of the usual hassle.
Nehoa was born from that moment.
How We Work
Nehoa specializes in buying both modern and vintage luxury watches, including:
Rolex, Patek Philippe, Audemars Piguet, Cartier, Vacheron Constantin, Richard Mille — and everything in between.
Whether you’re selling your first watch or letting go of part of a collection, we make the process smooth, transparent, and straightforward. No pressure. No confusion. Just clear answers and fair offers.
Today, we work with private sellers, collectors, and jewelers across the country — many of whom come back again and again. Why?
Because we move quickly, communicate clearly, and do exactly what we say we’ll do. Plain and simple.

Why People Trust Nehoa
If you’ve read our reviews, you’ll probably notice the same words pop up:
“Top quality.” “Fast communication.” “Kept his word.”
That’s not by accident.
We treat people the way we’d want to be treated. We keep things simple. And once a deal is done, we don’t disappear.
Nehoa was built to be the buyer we wished existed when we first got into watches — honest, responsive, and willing to pay what a watch is actually worth.
So whether you’re just beginning your watch journey or ready to part with a piece you’ve worn and loved, we hope you feel comfortable reaching out.
You’re in good hands here.
Marco Bonfanti

Marco Bonfanti
Marco Bonfanti is the owner of Nehoa and a luxury watch buyer based in Blue Ridge, Georgia, serving Atlanta and clients nationwide.
Marco works directly with clients selling Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Cartier, Omega, Tudor, Breitling, and other high-end timepieces through a secure, transparent process.
To learn more about Marco’s background, experience, and approach to luxury watch buying, visit Marco Bonfanti, luxury watch buyer and owner of Nehoa.