About us

Nehoa started with one clear goal: to make selling a luxury watch simple, worry-free, and fair — while helping people get what their watch is truly worth.

 

A few years ago, we found ourselves on the road — traveling across the country, stopping at pawn shops, jewelry stores, and meeting directly with the public to buy timepieces. Along the way, we kept hearing the same story over and over again.People were frustrated. 

They knew their watches were valuable, but the offers they were receiving were consistently low. The only way to try for a better price was to sell privately — a process that takes time, involves risk, and often leads to more stress than success. Many tried, few were satisfied, and most walked away feeling burned out or disappointed.

Working closely with pawn shops and retail stores made one thing very clear: it wasn’t bad intentions — it was a broken system. Most shops simply don’t have the network or buyers to place a high-end watch quickly, which forces them to offer far below market value just to protect themselves.

That realization changed everything.

 

Marco’s years of hands-on experience in the luxury watch industry, he saw a better way forward.Instead of lowballing sellers or relying on limited local demand, we built a network of serious buyers actively looking for luxury timepieces. That network allows us to pay real market value — without asking sellers to take on risk, delays, or uncertainty. 

The idea was simple:
Top-dollar offers, honest communication, and none of the usual hassle.

Nehoa was born from that moment.

Nehoa specializes in buying both modern and vintage luxury watches, including:

Rolex, Patek Philippe, Audemars Piguet, Cartier, Vacheron Constantin, Richard Mille — and everything in between.

Whether you’re selling your first watch or letting go of part of a collection, we make the process smooth, transparent, and straightforward. No pressure. No confusion. Just clear answers and fair offers.

 

 

Today, we work with private sellers, collectors, and jewelers across the country — many of whom come back again and again. Why?

Because we move quickly, communicate clearly, and do exactly what we say we’ll do. Plain and simple.

If you’ve read our reviews, you’ll probably notice the same words pop up:

“Top quality.” “Fast communication.” “Kept his word.”

That’s not by accident.

We treat people the way we’d want to be treated. We keep things simple. And once a deal is done, we don’t disappear.

Nehoa was built to be the buyer we wished existed when we first got into watches — honest, responsive, and willing to pay what a watch is actually worth.

So whether you’re just beginning your watch journey or ready to part with a piece you’ve worn and loved, we hope you feel comfortable reaching out.

You’re in good hands here.

Marco Bonfanti

Marco Bonfanti is the owner of Nehoa and a luxury watch buyer based in Blue Ridge, Georgia, serving Atlanta and clients nationwide.

Marco works directly with clients selling Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Cartier, Omega, Tudor, Breitling, and other high-end timepieces through a secure, transparent process.

To learn more about Marco’s background, experience, and approach to luxury watch buying, visit Marco Bonfanti, luxury watch buyer and owner of Nehoa.

Marco@nehoa.com