St. Augustine, FL · Historic District · St. Augustine Beach · World Golf Village
Sell Your Rolex in St. Augustine, FL
Get a firm, no-obligation offer from a family-owned dealer. We authenticate every watch in-house, cover insured shipping both ways, and pay promptly once your Rolex is verified. Our Ponte Vedra Beach showroom, opening soon, is about 40 minutes up the coast from downtown St. Augustine.
No fees · No obligation · Box and papers not required
Family ownedBlue Ridge, GA · Ponte Vedra Beach, FL
Authenticatedin-house, every watch
Free insured shippingboth ways
No feesno obligation
How it works
Selling your Rolex from St. Augustine takes four steps
No appraisal fees, no consignment, no waiting for a buyer to turn up. You deal with us directly from the first call to the payment.
01
Tell us about your watch
Model, reference, year, condition, and whether you have the box and papers. Photos help. Use the form or just call.
02
Get a firm offer
A real number based on today’s market for your exact reference — not a range, not trade-in credit. No fees, no obligation.
03
Ship free and insured, or visit
We email a prepaid, fully insured label. Prefer to hand it over in person? Book an appointment at our Ponte Vedra Beach showroom.
04
Get paid
Once your watch passes our in-house authentication, payment is sent promptly. If it doesn’t match the description, it comes back to you insured, at our cost.
What we buy
Rolex models we buy in St. Augustine
Modern and vintage, steel and precious metal, with or without papers. If it’s a Rolex, we want to see it.
SubmarinerDate and No-Date, all generationsGet an offer →
Datejust31, 36 and 41mm, steel and two-toneGet an offer →
GMT-Master IIPepsi, Batman, Sprite, Root BeerGet an offer →
DaytonaSteel, two-tone and precious metalGet an offer →
Day-DateGold and platinum, all dial colorsGet an offer →
ExplorerExplorer and Explorer IIGet an offer →
Sea-DwellerSea-Dweller and DeepseaGet an offer →
Oyster PerpetualAll sizes, including the 2020 colorsGet an offer →
Selling another brand? We also buy Tudor, Audemars Piguet, Patek Philippe, Omega, Cartier, Breitling and Richard Mille.
Sell your watch
Why Nehoa
Why St. Augustine sellers choose Nehoa
A trade-in program wants your watch at a discount. A marketplace wants a fee. We just want to buy it, at a price we can stand behind.
01
A real number, not a range
Tell us the reference, year and condition and you get a firm offer. If the watch matches your description, that is what we pay.
02
Authenticated in-house
Our own team inspects every watch — movement, case, bracelet, dial and papers — so authentication never becomes an excuse to renegotiate.
03
Free insured shipping both ways
We send a prepaid, fully insured label. If you decline our final offer, the watch comes back to you insured, at our cost.
04
Family-owned, by appointment
Talk to the Nehoa team directly, 9am – 5pm ET. Sellers from Historic District, St. Augustine Beach, World Golf Village, Palencia, Vilano Beach and Crescent Beach are welcome to book a visit.
The local market
Selling a Rolex in St. Augustine
St. Augustine’s Rolex owners include retirees along the coast, the golf community around World Golf Village, and second-home owners from Vilano to Crescent Beach. Selling one often means a drive to Jacksonville or mailing a watch to a national buyer you never speak to. Nehoa is family-owned, just up the coast in Ponte Vedra Beach, and makes a firm offer before the watch ever leaves your hands.
Whatever you are selling — a steel Submariner, a two-tone Datejust, a Daytona, or an inherited Day-Date — the offer is based on the current market for that exact reference, dial and condition. Our guide to how much a Rolex is worth explains what moves the price.
Reviews
What sellers say
“Excellent service, great communication, and smooth transaction! Highly recommend!”
“Flawless transaction, flawless communication, very quick payment and attention to detail.”
“Honest and fair pricing. Marco is the real deal and is super easy to work with.”
FAQ
Selling a Rolex in St. Augustine: common questions
How do I sell my Rolex in St. Augustine, FL?
Start with Nehoa’s Sell My Rolex form or call (706) 230-5253. Tell us the reference, year and condition, and whether you have the box and papers. We send a firm offer — a number, not a range. Accept it and we email a prepaid, fully insured shipping label, or you can hand the watch over at an appointment. Once it passes our in-house authentication, you are paid promptly. There are no fees and no obligation at any step.
Where is the best place to sell a Rolex near St. Augustine?
Look for a buyer that purchases outright (not trade-in credit or consignment), authenticates in-house, insures shipping both ways, and has public reviews you can read. Nehoa does all four. Our Ponte Vedra Beach showroom, opening soon, is about 40 minutes up the coast from downtown St. Augustine. See also: where to sell a Rolex.
Do I need the box and papers to sell my Rolex?
No. A full set usually raises the offer, but we buy Rolex watches without box or papers regularly. Tell us exactly what you have and we will price it accordingly.
How much is my Rolex worth?
It depends on the reference, year, condition, dial and whether it is a full set. Steel sport models — Submariner, GMT-Master II, Daytona — tend to hold value best, and precious-metal Day-Dates and Daytonas are priced on the current market, not the original retail. Tell us what you have and we will give you a firm number.
Is it safe to ship a Rolex to you from St. Augustine?
Yes. We send a prepaid label with full insurance, you pack the watch the way we recommend, and it is covered from your door to ours. If you decline our final offer, it comes back to you insured at our cost. Prefer in person? Book an appointment at our Ponte Vedra Beach showroom.
Looking to buy instead?
Authenticated pre-owned Rolex, in stock
Shipped free and insured to St. Augustine, FL. No waitlist.
Locations
Visit us, by appointment
Nearest to St. Augustine · Coming soon
Ponte Vedra Beach, FL
Our Northeast Florida showroom, minutes from Jacksonville Beach and the Town Center. Until it opens, call or email to sell, buy or book a consultation.
Open · by appointment
Blue Ridge, GA
322 W Main St Unit 1A, Blue Ridge, GA 30513
Contact hours: 9am – 5pm ET
Ready when you are
Sell your Rolex in St. Augustine the easy way
Talk to a person, not a call center. The Nehoa team answers the phone 9am – 5pm ET.
Nehoa is an independent watch dealer. We are not an authorized dealer for any of the brands we buy or sell, and we have no affiliation with their manufacturers. All brand names, model names and trademarks are the property of their respective owners and are used for identification purposes only.