About Nehoa
Luxury watch buyers from the Blue Ridge Mountains.
Nehoa helps thousands of people sell their watches every year, from first-time sellers to lifelong collectors. We’re based in Blue Ridge, Georgia, and work with private owners and collectors across the country.
Three things we’re known for: clear communication, fast payment, and fair prices driven by what the market is actually paying.
Get an offer on your watch
Free insured shipping both ways · no fees, no obligation
- Founded by
- Marco BonfantiCEO & founder
- Based in
- Blue Ridge, Georgia322 W Main St, Unit 1A · by appointment
- Opening
- Ponte Vedra Beach, FloridaFull retail store, coming soon
- We buy
- Modern & vintage luxury watchesRolex, Patek Philippe, Audemars Piguet and more
- Reach
- NationwideFree insured shipping both ways
Nehoa at a glance
★ 5.0 Google rating153+ reviews
Free insured shippingboth ways
Authenticatedin-house
No feesno obligation
The Nehoa story
Built to make selling a watch simple, fair and worry-free.
Nehoa started with one goal: take the stress out of selling a luxury watch. No lowball offers, no risky private sales, no waiting weeks to get paid.
01
Where it all started
Before Nehoa, we spent years on the road buying watches from pawn shops, jewelry stores and straight from the public. Everywhere we went we heard the same thing: sellers were tired of low offers. A private sale was the only way to get a better price, and it was slow, risky and stressful.
The shops weren’t the villains. Most just didn’t have the buyers to resell a high-end watch, so they offered well under market to stay safe.
02
The moment it clicked
Marco’s years inside the trade pointed to a different model: build a network of serious buyers who are actively looking for luxury watches, then pay sellers what the market will bear. That way the seller gets a real price without taking on the risk, the delay or the uncertainty of selling privately.
Top-dollar offers, honest communication and as little hassle as possible. That premise is still the whole business.
03
Nehoa today
We opened our first brick-and-mortar office in Blue Ridge, Georgia in January 2026, across from the downtown city park, and we’re opening our first full retail store in Ponte Vedra Beach, Florida. Most of our business still happens the way it always has: a seller sends a few photos, gets a real number, ships for free and gets paid.
The founder
Marco Bonfanti
CEO & founder
Marco works directly with clients selling Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Cartier, Omega, Tudor and Breitling, through a process that is secure and transparent from the first photo to the final payment.
He still reviews every watch that comes in, whether it arrives by mail, by photo or across the table in Blue Ridge. If you’ve had an offer from Nehoa, he has seen your watch.
How we work
Modern and vintage, first-timers and collectors.
We buy modern and vintage luxury watches and work with private sellers, collectors and jewelers nationwide. Many of them come back. Whether it’s your first sale or your fiftieth, the process is the same.
1
Send the details
Reference, serial, condition and a few photos. Online, by email, or across the table in Blue Ridge.
2
Get a real number
We check what the watch is trading for right now and give you a figure, not a range.
3
Ship free, insured
We send a prepaid, fully insured FedEx label. Every watch is authenticated in-house when it arrives.
4
Get paid
Payment by wire on authentication. Decline the offer and the watch comes back to you, insured, at no cost.
Brands we buy most
- Rolex
- Patek Philippe
- Audemars Piguet
- Richard Mille
- Vacheron Constantin
- Cartier
- Omega
- Tudor
- Breitling
Not on the list? Send it anyway. If it’s a serious watch, we’re interested.
Why people trust Nehoa
Treat people well, keep it simple, stay in touch.
Top quality.
★★★★★ Google review
Fast communication.
★★★★★ Google review
Kept his word.
★★★★★ Google review
Those three phrases come up again and again in our reviews, and they’re the whole job. We treat clients the way we’d want to be treated, keep the process simple, and we’re still reachable after the deal closes. Call the shop and a buyer picks up.
5.0Google rating across 153+ reviews
Ready when you are
Get a real offer on your watch.
Send us the reference, the serial and a few photos and we’ll come back with a number, not a range. Free insured shipping both ways, payment on authentication, and a family-run shop you can call and actually reach.
Blue Ridge, Georgia322 W Main St, Unit 1A, Blue Ridge, GA 30513
By appointment · 9am to 5pm ET
Ponte Vedra Beach, FloridaFull retail store · opening soon