Privacy Policy
What we collect, why, and what we never do with it.
Selling or buying a watch means trusting us with your name, your payment details and sometimes a copy of your ID. This policy explains, in plain language, what Nehoa collects on nehoa.com and in the shop, how we use it, who we share it with, and the choices you have.
Make a privacy request
Or call (706) 230-5253, Mon–Fri 9am–5pm ET
- Who we are
- Nehoa LLC322 W Main St Unit 1A, Blue Ridge, GA 30513
- We never
- Sell your personal informationNot for money, not to data brokers
- You can
- See, correct or delete your dataEmail admin@nehoa.com, no form to fill in
- Effective
- October 24, 2026Replaces all earlier versions
The short version
We don’t sellyour personal information
Card detailshandled by our payment processor, not stored by us
Unsubscribefrom marketing any time
Requests answeredwithin 45 days
Summary
Nehoa LLC (“Nehoa”, “we”, “us”) buys and sells luxury watches online at nehoa.com, by phone and email, and in person at our locations. This policy covers all of those. In short:
- We collect what we need to make an offer on your watch, complete a purchase or sale, ship it, pay you, and stay in touch. That includes your contact details, payment information, details and photos of your watch, and, for some transactions, a copy of your government ID.
- We share information only with the companies that help us run the business: our payment processors, FedEx, our website host and store platform, our email provider, and the review and video services embedded on our site.
- We do not sell your personal information. If we use advertising tools that count as “sharing” under state privacy laws, you can opt out (section 5).
- You can ask us at any time to see, correct or delete the personal information we hold about you, and you can unsubscribe from marketing with one click.
Information we collect
Information you give us
- Contact details
- Your name, email address, phone number and mailing or shipping address, when you make a purchase, request an offer, book an appointment, join our newsletter or send us a message.
- Your watch
- When you ask for an offer, the brand, model, reference and serial number, condition, whether you have the box and papers, your asking price, and the photos you send. Photos may include details that identify you; please crop out anything you’d rather not share.
- Payment details
- For purchases: your card details (processed by our payment processor; we don’t see or store the full card number), or the details of your wire or cryptocurrency payment. For sales: the bank account or wallet you want to be paid to.
- Identity documents
- We ask for a copy of a valid driver’s license or other government ID for every credit card purchase, and for watch purchases where the law or our fraud and anti-money-laundering checks require it. This is sensitive information and we handle it as described in sections 6 and 10.
- Messages
- What you tell us by email, phone, text, our contact form, social media or in person, including notes our team makes about your request.
- Reviews
- If you leave a review on Google, Trustpilot or another platform, we receive the name and content you make public there.
Information collected automatically
When you visit nehoa.com, our website and the services it uses record technical information such as your IP address, browser and device type, the pages you view, how you got to our site, and the date and time of your visit. Some of this is collected through cookies and similar technologies, described in section 5. Our store platform also keeps a record of the items in your cart and your order history.
Information from other sources
We may receive information about you from our payment processors (for example, whether a payment was approved or flagged for fraud), from FedEx (delivery status), from the platforms where you review or message us, and from public sources we use to verify identity or a watch’s history.
How we use it
We use personal information for the following purposes, and no others without telling you first.
| Purpose | What we use |
|---|---|
| Making you an offer | Your watch details and photos, your contact details, and current market data, so we can quote a real price and get it to you. |
| Completing a sale or purchase | Your contact, payment and shipping details, and your ID where required, to process payment, ship insured, pay you by wire, and issue a receipt. |
| Authentication and fraud prevention | Your watch’s serial and reference numbers, your ID, and payment signals from our processors, to confirm the watch and the transaction are legitimate and to protect you and us from fraud. |
| Legal obligations | Transaction and ID records we are required to keep under tax law and the anti-money-laundering rules that apply to dealers in jewelry and precious metals, and to respond to lawful requests from authorities. |
| Customer service | Your messages and order history, so we can answer questions, arrange appointments and resolve problems. |
| Marketing | Your email address, if you join our newsletter or buy from us, to send news, new arrivals and offers. Every email has an unsubscribe link, and we don’t send text-message marketing without your separate consent. |
| Improving the site | Aggregated analytics about how visitors use nehoa.com, so we can see what works and fix what doesn’t. |
We don’t make decisions about you by automated means alone. Payment approvals and fraud screening are carried out by our payment processors using their own systems, and a person at Nehoa reviews every offer and every transaction.
Cookies, analytics and advertising
Cookies are small files a website stores in your browser. nehoa.com uses them in three ways:
- Essential cookies keep the site working: they remember your cart, keep you signed in, and protect forms from abuse. You can’t turn these off without breaking the site.
- Analytics cookies help us understand how visitors use the site, such as which pages are popular and where people arrive from. We use Google Analytics for this. The data is aggregated and we don’t use it to identify you personally.
- Advertising cookies let us show ads for Nehoa to people who have visited our site, on platforms such as Google and Meta, and measure whether those ads work. These tools may count as “sharing” or “targeted advertising” under some state privacy laws. You can opt out as described below.
Embedded content from YouTube, Google and Trustpilot may also set cookies controlled by those companies, under their own privacy policies.
Your choices
- You can block or delete cookies in your browser settings. Most browsers also let you block third-party cookies only, which stops most advertising cookies while leaving the site working.
- We honor the Global Privacy Control signal. If your browser sends it, we treat it as a request to opt out of targeted advertising for that browser.
- To opt out of targeted advertising directly, email admin@nehoa.com with the subject “Opt out of targeted advertising”.
- You can opt out of Google Analytics across all sites with Google’s browser add-on, and manage ad personalization in your Google and Meta account settings.
How long we keep it
We keep personal information only as long as we need it for the purpose we collected it, or as long as the law requires. Our standard periods:
| Information | How long |
|---|---|
| Transaction records | 7 years from the transaction, for tax, accounting and anti-money-laundering record-keeping. |
| ID copies | For as long as the transaction record they support must be kept, then securely destroyed. ID collected for an offer that doesn’t go ahead is deleted within 90 days. |
| Offer requests | Watch details and photos for offers that don’t result in a sale: up to 2 years, so we can honor or revisit the offer if you come back. |
| Messages | Emails, contact-form messages and call notes: up to 2 years after our last contact with you. |
| Newsletter | Your email address until you unsubscribe. We keep a record of the unsubscribe itself so we don’t email you again. |
| Website logs | Server and security logs: typically 30 days. |
| Analytics | Aggregated analytics data: up to 26 months, the default retention period in Google Analytics. |
When we no longer need information, we delete it or anonymize it so it can’t be linked back to you. Paper records, including printed ID copies, are shredded.
Your choices and rights
Whatever state or country you live in, you can ask us to:
- Access the personal information we hold about you and receive a copy of it.
- Correct information that is wrong or out of date.
- Delete your information, unless we are legally required to keep it (for example, completed transaction records).
- Opt out of marketing emails, using the unsubscribe link in any email or by asking us.
- Opt out of targeted advertising, as described in section 5.
How to make a request
Email admin@nehoa.com or call (706) 230-5253. Tell us what you’d like us to do and the email address or phone number you’ve used with us, so we can find your records. Before we share or delete information we’ll verify that the request really comes from you, usually by replying to the email address on file. If someone makes a request on your behalf, we’ll ask for proof that you authorized them.
We respond within 45 days. If a request is complex we may take up to 45 more days, and we’ll tell you if so. We won’t charge you or treat you differently for exercising your rights. If we decline a request, we’ll explain why and you can appeal by replying to our decision; we’ll have someone who wasn’t involved in the original decision review it.
California and other U.S. states
Several states, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia, have privacy laws that give residents specific rights. Many of those laws apply only to businesses above a certain size, and Nehoa may be below their thresholds. We extend the rights in section 7 to every customer regardless.
California residents
For the purposes of the California Consumer Privacy Act, in the past 12 months we have collected the following categories of personal information: identifiers (name, email, phone, address, IP address); customer records (payment details, ID documents); commercial information (your purchases, sales and offer requests); internet activity (how you use our site); and, from photos or messages you choose to send, any other information they contain. We collect it from you, from your device, and from the service providers in section 4, for the purposes in section 3. We disclose it to the service providers in section 4 for business purposes.
We do not sell personal information and have not done so in the past 12 months. If our advertising cookies count as “sharing” for cross-context behavioral advertising, you can opt out using the methods in section 5, including the Global Privacy Control signal. We don’t knowingly sell or share the personal information of anyone under 16. We don’t use or disclose sensitive personal information (such as ID documents) for anything other than completing your transaction and meeting our legal obligations. We don’t offer financial incentives in exchange for personal information.
California’s “Shine the Light” law (Civil Code §1798.83) lets residents ask which personal information we shared with third parties for their own direct marketing. We don’t share personal information for that purpose.
Nevada residents
We do not sell covered information as defined in Nevada law (NRS 603A). You may still register a request not to sell by emailing admin@nehoa.com.
Visitors outside the United States
Nehoa is based in the United States and our services are offered to U.S. customers; we ship domestically only. nehoa.com is hosted in the United States and any information you send us is stored and processed there, where privacy laws may differ from those in your country. If you contact us from outside the United States, you can still exercise the rights in section 7 and we’ll honor them.
Security
We take the security of your information seriously, particularly ID documents and payment details:
- nehoa.com is served over HTTPS, so information you send through the site is encrypted in transit.
- Card payments are handled by our payment processor on its own secure systems. Full card numbers never touch our servers.
- Access to customer records and ID copies is limited to the Nehoa staff who need it, and our accounts are protected by strong passwords and two-factor authentication.
- Printed records are kept in a locked office and shredded when no longer needed.
No system is perfectly secure. If a security incident affects your personal information, we’ll notify you and the relevant authorities as required by law, including Georgia’s and Florida’s breach notification laws, and tell you what happened and what we’re doing about it.
Children
nehoa.com and our services are for adults. We don’t knowingly collect personal information from anyone under 18, and you must be 18 or older to buy or sell a watch with us. If you believe a child has given us personal information, email admin@nehoa.com and we’ll delete it.
Changes to this policy
We’ll update this policy when our practices or the law change. The effective date at the top tells you when it was last revised. If a change significantly affects how we use information we already hold about you, we’ll let you know by email or with a notice on the site before it takes effect.
Contact us
Questions about this policy or about your information go to the people who run the shop, not a privacy department:
- admin@nehoa.com
- Phone
- (706) 230-5253, Monday to Friday, 9am to 5pm Eastern
- Nehoa LLC, 322 W Main St Unit 1A, Blue Ridge, GA 30513
This policy is effective October 24, 2026.
Questions about your data?
Ask the people who actually have it.
Want a copy of what we hold, a correction, or to be deleted? Email or call and a member of the team will handle it personally, usually well inside the 45 days.
Blue Ridge, Georgia322 W Main St, Unit 1A, Blue Ridge, GA 30513
By appointment · 9am to 5pm ET
Ponte Vedra Beach, FloridaFull retail store · opening soon