The Journal

Straight talk on buying, selling and the watch market.

What your Rolex is worth, where (and where not) to sell it, how the market is moving, and what we’re seeing across the table in Blue Ridge. Written by the people who buy watches for a living.

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Everything we’ve written, newest first.

How Much Is My Rolex Worth?

Sep 23, 2026 · 2 min read

If you're asking how much your Rolex is worth, you're not alone—and the answer isn’t always straightforward. Rolex values change constantly based…

Best Time to Sell a Rolex

Sep 23, 2026 · 3 min read

Timing can play a significant role when selling a Rolex. While these watches tend to hold value well, market conditions, demand, and…

Best Place to Sell a Rolex

Sep 23, 2026 · 4 min read

Finding the best place to sell a Rolex isn’t always straightforward. There are multiple options available, and each comes with different timelines,…

Best Luxury Watches to Sell

Sep 23, 2026 · 3 min read

If you're considering selling a luxury watch, choosing the right brand and model can make a significant difference in the value you…

Audemars Piguet Market Trends

Sep 23, 2026 · 4 min read

Audemars Piguet Market Trends The Audemars Piguet market has become one of the most influential segments of the modern luxury watch industry.…

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